Miraa Beverages: Juice, Coffee & Tea To Be Introduced Soon
The miraa traders have decided to diversify their sales by treating their customers to a new beverage as miraa juice, tea and cappuccino. The product will be sold in Nairobi clubs and even restaurants.
The beverage is set to be launched at a Miraa Night to be held on Saturday where the juice and other by-products will be showcased.
“We are targeting the middle class who have stopped chewing miraa,” said Kimani Munjuri.
He claimed that middle class miraa chewers had been doing it in their cars and other hideouts for fear of stigmatization since the habit is usually associated with falling teeth and poverty.
“We want to show the public that miraa can be chewed and used in mainstream any club. It is not necessary for one to litter around or have green colour all over the mouth as he enjoying miraa,” he said.
“We want to be classified with EABL products, tea, coffee or tourism because we also want to contribute to the country’s economy,” he said.