Our Client is in the FMCG Industry currently recruiting a Field Sales Manager.

Job Purpose Summary: Managing sales to GROW business in the field by improving sales and promotions nationally.

Key Responsibilities and Accountabilities (the most important end results you are expected to achieve)


  • Increase sales coverage area, strengthen presence and grow business in the General Trade (G.T).
  • New business development. Entering into new markets and generating innovative ideas to capitalize on them.
  • Drive trade promotional activities to grow business by issuing profitable accounts, control of selling, administration costs and other approved accounts such as rebates, discounts, merchandising fees, advertising allowance e.t.c.
  • Provide regular reporting and analysis of sales opportunities, monitor regional sales representative performance and activities across sales and business development, developing customer and competitors’ activities and market trends.
  • Work closely with other departments and cross functional teams to review progress, resolve issues and ensure high level of customer satisfaction during sales engagement.
  • Sales Business Processes: Ensure the sales team nurture consistent sales process, policies, and rules of engagement and enforce these processes through sales administration.
  • Training: educating sales team about FMCG sales process and tools: coordinate training initiatives and delivery for sales teams as well as motivating the team and recommend strategies to address areas of weakness.
Knowledge, Skills and Experience
  • A graduate from recognized university with a degree in business related fields.
  • Minimum of 5 years’ experience in fast moving consumer goods.
  • Some proven managerial skills and experience.
Person Specifications
  • Demonstrated ability to define, refine and implement sales processes, procedures and policies
  • Expertise with all phases of the sales and business development lifecycle. (Prior sales experience preferred)
  • Experience managing personnel and contributing toward the development of department strategy
  • Prior experience working with fast growing/emerging organizations.
  • Strong analytic and quantitative skills; ability to determine trends and propose solutions
  • Excellent oral and written communication skills, including presentation skills
  • Proficient computer skills: Microsoft office
  • Works well under pressure; flexible and adaptable
  • Resourceful, Hard-working and energetic
  • A clean driving license is essential.
  • Be willing to travel in the region.
Key Success Factors
  • Meet sales performance targets.
  • On time performance, work ethic and quality of the Sales Team.
  • Accurate forecasts, updates and requested reports to the National Sales Manager
  • Mentoring of direct reports and peers
  • Effective merchandizing in all the outlets
  • Availability of product(s) in all outlets – no stock outs
  • A motivated sales team
If you feel you fit the above role, please send your CV only quoting the job title on the email subject to jobs@alternatedoors.co.ke

N.B: We do not charge any fee for receiving your CV in our database nor for interviewing.

Only candidates short-listed for interview will be contacted.

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